Marketing and positioning

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Last updated on August 21, 2017

Making sure there is a market need

For any business to succeed, there has to be customer demand. This video looks at simple ways to undertake research to ensure people want what you’re offering.

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Attracting Customers

Effective marketing is getting the right message in front of the right people. So who are your ideal audience? In this video, we start you thinking.

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Crafting your pitch

Talking succinctly about the problems your business solves is vital when it comes to engaging potential customers. Here we help you to craft your words.

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